What Is Employer Branding?

Employer brand gives a clear picture of the market’s perception of a company and describes the value proposition to employees in exchange for their talents, skills and knowledge.

Strong employer branding means you can market your company to job seekers looking for a new role. It helps showcase a company’s culture, uniqueness and strengths and reinforces a positive image, enabling companies to position themselves as a top workplace. Employer branding also refers to the company’s reputation among current employees and the strategies used to retain that positive image and reputation.

Ultimately, employer branding strategies aim to promote company culture, highlight employee benefits and emphasise the company values and vision to potential job seekers.

Why Employers Should Prioritise Employer Well-Being

Developing and implementing well-being programs in your employer branding strategy is one of the best ways to help employees feel more satisfied and aligned with the company’s core principles. These programs show the company’s commitment to employees’ health and well-being, improving retention rates and enticing new talent to join your team.

By promoting and supporting well-being in the workplace, companies show their commitment to the well-being of their employees, which enhances their reputation as a great place to work. Employees that feel supported and healthy are more likely to become a type of company ambassador and will spread the positive word for your organisation. 

Employee wellness is one of the most powerful parameters for employer branding, as it can help with the following:

Prioritising mental health can improve a company’s reputation and establish it as a top workplace.

The Employer Brand Start with Employee Well-Being

Becoming a company that cares for its employees by listening to and understanding their needs is essential in building your employer brand. This leads to healthy employees, enhanced engagement as well as employee satisfaction. Additionally, employer well-being plays a key role in improving retention rates and building a positive reputation for a company.

As with all branding, developing a strong employer brand is about telling a good story and showcasing how you want your organisation to be perceived on the market by using unique messaging to help attract top talent. It is also about living the story you are presenting. Satisfied employees are your best presenters, especially in the age of social media, where everything is shareable and easily visible.

Make The Workplace Happy and Healthy

Implementing policies that promote employee well-being and focus on the importance of physical and mental health make for a happy and healthy workplace. These policies provide resources and support for all employees, regardless of whether they work from home, the office, or another remote location.

Offer Wellness Benefits

Another essential element in creating a healthy and supportive work environment is providing employees with wellness benefits. Companies can do this by providing well-being courses, exercise facilities, or company health insurance. Your company is only as healthy as your employees, so when they feel their best, people perform their best and encourage co-workers to follow suit.

Promote a Culture of Wellness

Promoting a culture of wellness that respects time off and allows employees to feel like they can truly have a break will result in a healthier and happier workforce that will give their best while at work. Practising empathetic leadership and understanding relationships between employees allows for a more connected team. Asking employees about their experience or day at work can contribute towards developing a supportive environment.

Employee Satisfaction

Employee satisfaction is inseparable from employee health. Encouraging employee feedback is important to create a transparent environment where employees feel comfortable sharing their ideas.

Satisfaction and engagement are interchangeable concepts, but they do measure different outcomes. Employee satisfaction covers the basic needs and concerns in the workplace, and it is a good starting point to see how engaged your team is. Engagement pertains to the level of enthusiasm that employees have towards their role, as well as their sense of connection to both their work and the company. Their differences are important for an organisation to build a better environment through meaningful actions and in the process of making strategic decisions to improve people’s performance.

Companies with Strong Employer Brands Attract and Retain Talent

Employer branding efforts are essential to your business, and the better companies are at it, the more likely they are to retain and attract new talent. Additionally, a good employer brand reduces turnover rates and can cut costs and save money.

Surveys show that 69% of employees believe it is essential that their employer has a good employer brand. Job seekers are more likely to apply for a job if the employer has a great image and actively manages its employer brand. Companies need to show their human element and share a touch of their culture to attract new talent.

Olive Recruit Works with Strong Employer Brands

Olive Recruit is a people-led company and puts people at the heart of everything we do. We provide staffing solutions for clients and candidates, simplifying the job search and increasing your chances of success. For employers, we can help you tackle employer branding, creating job profiles that continue to attract top-tier talent.

We understand the importance of finding the best talent, and if you want to know how we can support you in the process, contact us today.